Jawa Motorcycle reintroduce by Mahindra

Jawa Motorcycle is a such an iconic brand having 90 years of timeline and history. Jawa Motorcycle is today all set for relaunching Motorcycle in India. The Jawa has launched 300 CC Motorcycle with reintroducing of the brand after almost 22 years. Jawa, Enfield and Rajdoot had their presence in 80's still other Motorcycle Company were not entered in the Indian Market. In 90's other bike manufacturing Companies were entered in Indian Market after aware of the potential market scope. the legend and classic design motorcycle were replaced by lightweight, low CC and easy to operate scooter as well as bikes. Today, the Royal Enfield brand is only survived & successfully selling classic motorcycles with the latest upgradation.

Mahindra and Mahindra, one of the Automobile giant of India have acquired the Jawa brand and reintroduce three model of a classic design and latest features with a brand the Jawa for the die-hard fan of Motorcycles. Classic Legends, a subsidiary of Mahindra & Mahindra Ltd. has the aim to boost the iconic brand back. They have launched three out of which two model are for the current Indian market, motorcycle namely, The Jawa & The Jawa twenty-two.

Jawa Journey was started back in 1929 with the launch of Wanderer 500 Motorcycle. The name "Jawa" was a combination of two letter from "Janecek" (founder) & "Wanderer". In 1960, Jawa entered into a licensing arrangement with "Ideal Jawa" for India. The founder of Ideal Jawa i.e. Rustom & Farrokh Irani had begun importing Jawa Motorcycle in India by 1960. Looking at the demand, Jawa Motorcycle had established a factory in Mysore in 1961 and quickly win the heart of youth of India.

The Jawa 250 had a huge demand in youth in that era. Many racers bagged award on Jawa 250 bike. 1n 1971, Ideal Jawa had manufactured the legendary motorcycle "Yezadi" with technical assistance from Jawa.

Jawa Motorcycle was once a hugely famous brand in India and globally also. However, its function in India was stopped in 1996. Legendary Company has re-entered into the Indian Market partner with Mahindra Group and introduced a classic motorcycle with a new avatar.

this classic retro definitely touched the heart of current generation looking to the legendary design & new avatar.

Comments

UnknownNovember 20, 2018 at 11:33 AM
Legend Reborn.. 😎😍
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abhiJuly 11, 2019 at 3:02 PM
Excellent Artical !
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